
Zend launched a new Varien designed and coded Framework site today, you can check out the new design at zendframework.com. The redesign came about as Zend was releasing the biggest update to its Framework since the 1.0 version, and wanted the site to reflect the big update. Varien redesigned the site to match the occasion, while still keeping the navigation and layout of the site as people were used to. Varien also produced the HTML coding for the redesign.
This follows other work Varien has done for Zend, including the redesign of the main site, Zend.com, and more.
Posted by Chris | March 17, 2008 |

From the Varien family to yours, Happy Holidays.
Posted by Chris | December 21, 2007 |

That’s right, 100 days. December 9th will mark 100 days since the release of the Magento preview version and community site and there have been some truly impressive numbers, including 70,000+ downloads and 4,600+ community members.
Head over to the Magento site to see more on the first 100 days and see what’s in store for the next 100 days.
Posted by Chris | December 5, 2007 |

Competition for customer dollars is fiercer than ever this holiday season, but there are certain steps that retailers can take to ensure that they not only get the sales during the holidays, but retain customer loyalty into 2008.
Recently, E-Consultancy posted “10 Tips on Improving Online Customer Service,” an article filled with advice that’s easy to implement and will keep your customers happy without raising customer service costs. It’s not too late to take some of these tips to heart, and give your customers a great customer service experience this holiday season. A couple of my favorite tips are below:
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Acknowledge the Receipt of a Customer Email
This will eliminate needless customer frustration by ensuring that their questions are being dealt with.
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Detailed Product Pages
As with providing a good FAQs section, providing accurate and detailed information on product pages can avoid the need for customers to call or email. Provide detailed information of delivery costs and times, as well as general information about the product on offer.
Do you have any tips not mentioned in the list?


Posted by Chris | November 30, 2007 |
If you are reading this on Varien.com you have probably noticed, but for all you RSS subscribers, the redesigned Varien site is now live.
The new site reflects the first phase of Varien’s re-alignment towards focusing on Magento.

The homepage now communicates the latest from the Magento blog and the eCommerce Cache, along with a look at Varien’s recent work at a glance.
We also changed the top navigation to bring visitors the information they want quickly.
Visitors can now easily find information about Magento in the products section, learn about our services and request a quote for a project.
We also have quick links to view our past work, learn more about the company, contact us and last but not least, read the eCommerce Cache.
We would love to hear what you think in the comments, so please let us know.
Posted by Chris | November 28, 2007 |
A quick recap of the much discussed Cyber Monday:
Posted by Chris | November 27, 2007 |
A quick update on the world of eCommerce, as seen from the perspective of mass media.
Posted by Chris | November 20, 2007 |

The big news today is that PayPal will begin offering new software tomorrow which will allow PayPal members to generate a one-time credit card number for online purchases, according to Reuters. Customers will download the software, called the PayPal Secure Card, and when they land on the billing page of ANY eCommerce site which accepts MasterCard, it will allow them to generate a credit card number to make the purchase.
A few points on this:
- The software was made in conjunction with MasterCard, so if your site accepts MasterCard it will accept this new one-time card number. I assume that the billing address will need to be the address tied to the PayPal account, but I am curious how this and the CVV number will work.
- Reuters claims “It answers an innovation by Google Inc, which a year ago introduced Google Checkout…”, but I disagree. Google Checkout was an answer to PayPal integrations on-site, but this is a definite step ahead of Google, as it allows ANY eCommerce site which accepts MasterCard (and who doesn’t?) to let PayPal customers make a transaction.
- The article also states that “Secure Cards is the latest measure from eBay to curtail “phishing’”, and I just don’t see the connection. Can anyone help me out in the comments, because Reuters just starts listing out statistics on phishing and doesn’t explain this bit of PR at all.
- The whole software package is a plug-in, only available to PC users on Firefox and IE at the outset. The Reuters article claims that “Users of Apple’s Safari browser have only partial access to the service for now.” I don’t understand what partial access would mean, you get the first 8 digits of the card maybe, but I am curious to find out tomorrow.
- Commenters on TechCrunch point out that this is not an entirely new idea, Discover and Citi have long offered one-time virtual cards, but I think the fact that this ties to a PayPal account, and the added ease of the plug-in, will make the pick-up of Secure Card fairly high.
What do you think of this new software?


Posted by Chris | November 19, 2007 |

Amazon is currently featuring a clever holiday promotion that I’m sure will attract attention from Amazon’s sizable customer base. Instead of simply advertising the moderate discounts that the average shopper has come to expect from Amazon, the online retail giant has once again implemented “Amazon Customers Vote,” giving a limited number of customers significant discounts on products of their choosing. The ingenious aspect of the promotion is how it brings thousands of discount-hopefuls to the site to vote on which products will receive the discount, and THEN invites them to visit the site each day that “winners” of the promotion are revealed. Products range from a $79 Nintendo Wii or a $150 Toshiba DVD player, giving potential customers plenty of incentives to return multiple times during the holiday shopping season to see if they’ve “won.” Overall, it’s a great way to get customers excited about the Amazon brand as they debate where they’ll be spending those holiday dollars.
This is the kind of fun promotion can raise your store above the pack during the holidays. What’s the best promotion you’ve seen so far this holiday season? Tell us in the comments.


Posted by Chris | November 16, 2007 |

Are you ready for Cyber Monday? You know, that “biggest online shopping day of the year,” which comes around the Monday following the traditional Black Friday windfall for brick-and-mortar stores? What? That’s not your biggest selling day?
You’re not alone.
The term Cyber Monday was coined in 2005, and was reported on by the media as if it had been around for years, much to the surprise of eCommerce retailers. According to comScore, the day wasn’t even in the top ten, with the biggest shopping day falling on December 13th in 2006. In fact, as we mentioned last year, Cyber Monday hasn’t been the biggest shopping day in any of the past seven years. However, with websites like CyberMonday.com reporting on the incoming deals, and news stories already touting headlines like, “Getting the Best Deals on Black Friday and Cyber Monday,” it can’t hurt to attempt to take advantage of the hype, and get your store into the Cyber Monday game.
Here are a few simple ways you can get a piece of the Cyber Monday buzz:
Brainstorm a couple of promotions that are relatively easy to implement within the infrastructure of your store. Offer a small, free item with each order, or a coupon code for 10% on the customer’s next purchase when they spend over $50. Or simply offer a sweeping discount across the store for that one day.
Update your site’s graphics and ads with promotional copy and images touting your Cyber Monday deals.
Get the word out with an e-mail newsletter to customers who have shopped with you before.
Whether or not Cyber Monday exists, you at least get a little bit more excited, media-influenced traffic to your site, and move a few more products before the REAL holiday rush begins.


Posted by Chris | November 14, 2007 |