Amazon is currently featuring a clever holiday promotion that I’m sure will attract attention from Amazon’s sizable customer base. Instead of simply advertising the moderate discounts that the average shopper has come to expect from Amazon, the online retail giant has once again implemented “Amazon Customers Vote,” giving a limited number of customers significant discounts on products of their choosing. The ingenious aspect of the promotion is how it brings thousands of discount-hopefuls to the site to vote on which products will receive the discount, and THEN invites them to visit the site each day that “winners” of the promotion are revealed. Products range from a $79 Nintendo Wii or a $150 Toshiba DVD player, giving potential customers plenty of incentives to return multiple times during the holiday shopping season to see if they’ve “won.” Overall, it’s a great way to get customers excited about the Amazon brand as they debate where they’ll be spending those holiday dollars.

This is the kind of fun promotion can raise your store above the pack during the holidays. What’s the best promotion you’ve seen so far this holiday season? Tell us in the comments.