With the popularity of online video sharing websites such as YouTube it's no wonder that online retailers are recognizing Internet video as a strong tool and Internet Retailer had an article in its last issue about the rise. The biggest question that remains, however, is how to use this tool to benefit each individual company. Already, some companies, like Buy.com and American Eagle, have taken the leap into using video to promote products and help keep their customers entertained while shopping. Movie rental giant, Netflix, is doing something similar by offering video movie trailers on its site.

From short cooking programs on Yahoo! to American Eagle’s in-store broadcast to home movies on YouTube, the possibilities for video seem endless. With all these ways to use Internet video, the question is no longer if Internet TV will help a business, but how it can be used to help online retailers. Have you used video in your site? Let us know in the comments.