Marketing 101: You Gotta Be Kidding, Baby Toupees?
Halloween, what have you done to these poor children? Yes it is cute to see little firefighters and princesses in their parents arms as they chaperone older children around the neighborhood. But baby toupees? Donald Trump baby toupees, no less? I mean, this is stupid. Unfortunately it’s stupid like a fox.

For those of you who don’t recognize the typeface and layout, that’s the Drudge Report. Oh ya, the marketing lesson in all of this is if you come up with an idea dumb enough you can be assured to get press. Even worse, the press release for the site wants people putting these things on their kids for more than Halloween.
“The infant hairpieces are perfect gifts for baby showers, birthday parties, play groups, costume parties, Halloween, and more.”
And while the company says the wigs are to “show that while parenting can be a great responsibility, it can also be a source of endless amusement,” this fits right in with a 3-year-old boy buying a convertible on eBay and some dumb punk getting busted for selling pot on Craigslist. It must be Friday.
Posted by Chris | September 29, 2006




It Must Be Friday…a Candid CEO and Products for MySpace » eCommerce Cache :: Varien eCommerce Blog :: A blog focused on the design, marketing, and implementation of online commerce December 1st, 2006
[…] We haven’t been able to post anything like this for a while because, well because nothing like a 3-year old buying a car on eBay or a baby toupee company has come around recently. […]
sara December 4th, 2006
I think they are pretty funny… i mean of all the silly stuff parents dress their kids up in thats funnier than most. Its a novel idea and for $20, it makes a nice alternative to the standard baby shower blanket that everyone has 10 of.
Chris December 4th, 2006
Sara, it is definitely a novel idea, and it is certainly funny. I just think being made to look like Donald Trump when you are two may cause permanent damage