Simple=Sales - One Page Checkout
A staggering 53 percent of customers will abandon their shopping carts before buying, according to Forresster Research. We’ve documented some solutions to chip away at the problem, but none of them have the impact of implementing a one-page checkout process.
Last year, TJMaxx.com consolidated its multiple page process into one page and saw a 50 percent rise in order completions. At Varien we don’t ignore results like that and have implemented one-page checkouts for customers such as BentGear, Microtek and BargainBlade. We use AJAX to create the page, which seamlessly integrates with our eCommerce Platform.
As you can see from Microtek’s checkout page, the customer enters their billing and shipping information, provides their credit card number and selects the shipping method all at once. As the customer enters their shipping address the appropriate shipping rates are loaded, giving the final price without having to load a new page. By having the customer enter all their information on one page you enable them to complete the process faster, resulting in more sales. The numbers don’t lie.
Posted by Chris | March 9, 2006
Double Up » Varien Blog :: Los Angeles Web Development and E-Commerce Solution Firm May 22nd, 2006
[…] Americans are growing ever more responsive to shopping on the web and they’re spending money on technology that gives them greater ease to do so. Once you have your business plan, creating an easy to use site is crucial to converting browsers into buyers. A one page checkout is a proven way to convert more sales, but it’s definitely not the only one. The Varien team spends extraordinary amounts of time researching usability and its effect on sales and can provide an ecommerce solution for any business. […]
Demographic Fun (How to Tap Into the Golden Target Market) » Varien Blog :: eCommerce Blog :: Los Angeles Web Development and E-Commerce Solution Firm June 9th, 2006
[…] Why? The one-page checkout of course. […]
AJAX-based One-Page Checkout: Video » eCommerce Cache :: Varien eCommerce Blog :: A blog focused on the design, marketing, and implementation of online commerce September 8th, 2006
[…] We’ve touted the benefits of a one-page checkout before, but for all you visual learners we have recorded a screencast of the one page checkout process. This New York Times article from last year (Registration required) found that for TJMaxx.com and HomeGoods.com, “Fifty percent more customers completed the one-page checkout process than finished the multipage process.” […]