Taking Advantage of the Cyber Monday Hype

Are you ready for Cyber Monday? You know, that “biggest online shopping day of the year,” which comes around the Monday following the traditional Black Friday windfall for brick-and-mortar stores? What? That’s not your biggest selling day?
You’re not alone.
The term Cyber Monday was coined in 2005, and was reported on by the media as if it had been around for years, much to the surprise of eCommerce retailers. According to comScore, the day wasn’t even in the top ten, with the biggest shopping day falling on December 13th in 2006. In fact, as we mentioned last year, Cyber Monday hasn’t been the biggest shopping day in any of the past seven years. However, with websites like CyberMonday.com reporting on the incoming deals, and news stories already touting headlines like, “Getting the Best Deals on Black Friday and Cyber Monday,” it can’t hurt to attempt to take advantage of the hype, and get your store into the Cyber Monday game.
Here are a few simple ways you can get a piece of the Cyber Monday buzz:
Whether or not Cyber Monday exists, you at least get a little bit more excited, media-influenced traffic to your site, and move a few more products before the REAL holiday rush begins.
Posted by Chris | November 14, 2007


