This advertisement for soon-to-launch online retailer Hema is one of the most innovative, entertaining and fun marketing efforts I’ve seen in quite awhile. The whole page, recreating an eCommerce site (with a chaotic twist), is the perfect combination of humor, defying visitor expectations, and most of all, getting potential customers excited about the new store. Viewers can even send the page to a friend using a tool that at the end of the advertisement, helping to spread the word about the site’s impending launch, and surrounding it with buzz.

The promotion makes me look forward to seeing the final site… what about you? Do you think this is an effective way to market a site? Tell us your thoughts in the comments.