A Dutch company is betting that you will want to send your family and friends their birthday gifts by text message. Springwise, a business trend newsletter, points out that

While gift vouchers by email have been around at least as long as Amazon.com has, there’s a fun immediacy to receiving a gift by text message — a greater element of surprise, compounded by the gift voucher being instantly redeemable online.

Cadeaucode presently offers 10 products, a decision Springwise says came about because the site doubles as a viral marketing site. All the products cost 25 euros, no matter their retail price, because they are provided free by companies seeking some more exposure. Mobile Commerce will definitely be a major player in the future and it is great to see companies taking the steps to ensure its place in the economy.