Google has just released a tool that let’s you compare and gain insight into what people are buying and selling online. Google Checkout Trends aggregates the sales data of Google Checkout merchants and displays a rich graph with the results (revenue), filterable by date range and price. An online merchant is now able to determine how ‘hot’ a certain item is and compare with other products.

Check it out for yourself. Google Checkout Trends is an invaluable tool for online merchants. We’ll post a more extensive review once we’ve had more time to play with it.

Via Official Google Checkout Blog