One thing we’re learning about ecommerce customers is that they are increasingly interested in personalization. They like product recommendations, and many of them like creating profiles that can help ecommerce businesses better cater to them. One thing many ecommerce customers don’t like is email newsletters jamming the inbox.

Oh, they sign up. But after a while, the email newsletters become annoying. And hard to find when you realize that maybe you do want something after all. (Where did I put that? Did I delete it? Maybe it got sent to the junk mail folder…) A new ecommerce Web site aims to change all that.

iStorez offers an email newsletter aggregator. iStorez has signed up for all the email newsletters and  you can choose which you want attached to your profile — in a searchable format that makes information easy to find. YOu don’t even have to sign up for the email newsletters yourself, and you don’t have to register at the individual stores.

iStorez is the child of Kriyari, and CEO Anand Jagannathan insists that iStorez will be a big hit because email newsletters work. Erick Schonfeld at TechCrunch, on the other hand, reporting on iStorez, points out that this ecommerce concept might work for the opposite reason:

Actually, what he is saying is that email marketing doesn’t work. You need to bring those messages to the Web and allow consumers to explore them in their own way when they are in a shopping frame of mind.

iStorez does this. Some of the capabilities offered by this new ecommerce Web site include:

• Shop by brand.
• Shop by retailer.
• Shop by tag.
• Customize a virtual mall.
• Share links to your mall.
• Plans to add the ability to add an RSS feed for your mall are in the works.

iStorez just may take personalized online shopping to a new level. The site takes social shopping to a new level, and that ecommerce model is just really gathering steam.  If iStorez is successful, it will also mean a new way to increase the personalization of email marketing — without necessarily having to increase the number of emails that go out.

Tags: eCommerce, ecommerce customers, ecommerce marketing, ecommerce Web site, email newsletters, iStorez, online shopping