It’s easy enough as an online retailer to predict some of the standard keywords a shopper might use to search his or her site for a product. A pair of women’s pants, for example, can be categorized in standard searches like “jeans,” “flare,” “size 9.” But as this article on InternetRetailer.com points out, can the consumer search your site for “comfortable?” How about “roomy?” Enter the Web 2.0 approach of Buzzillions, an online store that takes customer feedback and lets it dictate the site’s search keywords, utilizing user-based reviews of pros, cons, even best uses to aid the consumer in finding exactly what they want in a product. Since ease of search and navigation are paramount to internet shoppers, a helpful and extremely intuitive system like this can only be the beginning of this interactive searching trend. As noted in the article, ““Buzzillions is just the tip of what you are going to see.”

Which begs the question: How else can a system like this be effectively utilized in eCommerce? Where can it go from here?