UK Ecommerce Grows Faster than US Ecommerce
While ecommerce is definitely robust in the US, especially online holiday shopping, it doesn’t come close to equaling what is happening in the UK. In December alone, according to vnunet.com, the UK saw 50 percent ecommerce growth.
For 2007, over 2006, UK ecommerce saw 54 percent growth, as opposed to the 19% US ecommerce growth in 2007. As in the US, holiday shopping in the UK, especially during the last week of shopping before Christmas contributed to that growth.
Not only that, but online retail sales in Britain account for 15 percent of the total retail spending, reports vnunet.com:
“Online growth has proved robust and sustainable over the past year, increasing its share of UK retail from 10p in the pound to 15p,” said Anthoula Madden, vice president of consumer products in the UK at Capgemini.
While US ecommerce continues to grow, it does not have near the share of total retail purchases seen in Great Britain. One of the main drivers behind the explosive growth of UK ecommerce is an increase in broadband connections in the UK. Other factors include such items as an increased desire for competitive pricing, convenience and selection.
Tags: US ecommerce, UK ecommerce, ecommerce growth, ecommerce,
online shopping, ecommerce trends, holiday shopping
Posted by Miranda | January 24, 2008
Crowdstormer January 29th, 2008
It’s interesting to see that the UK has seen increased growth compared to the US - the UK is obviously shaking off it’s reputation of being full of people who are technologically inept!
Miranda January 31st, 2008
Indeed they are, Crowdstormer! I think it’s interesting to see that the UK seems to value convenience more, opting to make a larger percentage of purchases online, rather than going into the store as often as we do here in the States!
James Creare February 29th, 2008
I find that information quite interesting, I would have thought that Americans would be more inclined to shop online, rather than the English, because of the size of the population, and how things are a lot cheaper in the USA online than in the UK. Maybe, the stats are like that because the English are buying from American shops, as it is so much cheaper!