We thought we’d give you all a heads up that Varien has another eCommerce article online, this time over at Vitamin, outlining the basics of copywriting for eCommerce. We’re really excited about it, so check out the excerpt below and see the entire article here. Tell us what you think in the article’s comments!

“It’s important to understand your products’ target audience before you begin writing. Who, exactly, are you writing for? Grandmothers? Artists? Technophiles? For example, a store that wants to become the ultimate gear source for teenage snowboarders wouldn’t use the formal writing style of a site that appeals to middle-aged businessmen. You’re always writing for someone else, and you’ll keep your copy focused by not forgetting who they are. Once you’ve identified your copy’s target audience, decide how to appeal to that audience. Here’s where your company’s personality has a chance to shine through, setting you apart from your competitors. Remember, even though your competitors sell similar products, they aren’t you.”