It’s Friday, so I thought we’d start the weekend with a humorous error message from the PayPal Help Center. Click on the thumbnail below to see the Help Center not being helpful at all…

Apparently, there’s no help anywhere if PayPal can’t answer your question right away. Not only is there nothing in the left-hand column, but there is no sign of these help categories anywhere else on the page. By not matching the site’s copy to the reality of the page they’ve left an already frustrated PayPal account-holder at a total dead-end.

Don’t forget how important your site’s copy is to the way customers navigate and interact with your site. If a site’s links or copy promise something your site can’t deliver customers will waste no time going elsewhere. Take a lesson from PayPal’s mistake: Make sure that if you say it’s there, help is “to the left.”