Cleaning up your store’s act is more important than ever in the age of Web 2.0. The Luxury Institute reports that over 84% of consumers who earn more than $150,000 annually regularly visit websites that review and rate retailers and restaurants. If you are one of the many online retailers that target these consumers, don’t let these results scare you. Instead, take it as an opportunity to review your customer service policies and take a look at the reviews for your own site and your products. As noted in the article,

Across the luxury spectrum, nimble luxury firms understand the world has just become transparent and there is nowhere to hide,” says Milton Pedraza, CEO of The Luxury Institute, a research organization. “If you have rigid customer processes such as onerous return policies, confusing fees, conflicted endorsements, etc., fix them now and favor the customer. If you are not socially responsible, bet that consumers will gang up on you online.”