While shopping magazines and blogs have been around for awhile, my interest was sparked in the latter after seeing products from two different clients on the men’s gear blog uncrate. The wet lamp from GENERATE and the mobile rotary phone from Spark Fun Electronics (previously mentioned in the New York Times) were both featured in the last couple of weeks on the “No. 1 buyer’s guide for men.” That’s their quote, not mine.

I’m not sure if GENERATE and Spark Fun suggested these products or were simply the unknowing recipients of praise. What I do know is that free publicity is always good and as customer review sites and social shopping networks get bigger people will want sources that just TELL THEM what is new and cool. These sites have highly specific demographics and advertising on sites specific to your customer base can be a great source of sales. What do you think about shopping blogs?