The New York Times runs an article every week under the theme, “Online Shopper.” This week’s article is titled A Jacket’s Not a Jacket When It’s a Sweater, See? Previous weeks have included 8-Year-Old Finds Her Inner Child about the author’s daughter finding a doll online and Make Me a Sharapova, O Racket From the Web about, well the headline says it all. (Registration is required)

So Silicon Valley gossip blog Valleywag runs an amusing post today “Why is this in the tech section, volume 1: The Online Shopper.” These are not articles that focus on the technology of the ecommerce experience, but instead focus on the author’s experience finding a particular item on the Internet. After admitting that it is a great column (I agree) Valleywag hypothesizes,

Maybe it’s an awkward play at getting more women to read this section (”Women like fashion, right? Add some fashion!”)

This was something I had wondered all summer; until today that is. Then I realized that even though the article is included in the Technology section of the Times online, it is really located in the Fashion & Style section. I guess it’s an awkward play at getting more men to read the Fashion & Style section. A play that worked, as I read the article every week to see how the author approaches online retail. Touché, Times, touché.