Usability: eCommerce Wishlists
Wishlists are becoming increasingly popular on ecommerce Web sites. This is due in great deal to the fact that we like to be able to personalize our online shopping experiences. Plus, what happens when you see something you like, but can’t buy right now? With ecommerce wishlists, it is possible to save something you like for later purchasing without having to look all over the Web site to find it again.
As usual, Amazon.com manages to steal the show with its awesome wishlist capability. As you can see below, Amazon offers a variety of different list options in addition to the generically named “wishlist.”
You can see some of the great features highlighted on the Amazon wishlist:
- Ability to add to cart from the wishlist.
- Images of items in the wishlist.
- Option to email list to friends, providing them with gift ideas.
- Ability to make the wishlist private, so only invitees can look at the list.
- Possibility to set priority for items in wishlist.
- Option to create a new wishlist and name it (multiple wishlists).
- Navigate to other parts of the ecommerce Web site.
- Allows you to choose number desired.
- Keeps track of whether the item has been purchased.
Amazon does not, however, remove items from the wishlist when they have been purchased; hardly any of the wishlists do this.
Skechers is another good example of a wishlist. This ecommerce Web site also allows you to name your wishlist and create multiple lists. The drop-down menu makes it easy to switch between lists.
Another interesting ecommerce wishlist page is the Coach page. This combines the wishlist with the gift registry, and allows you to specify which event you would like certain items for.
Blue Nile increases the social media aspect of sharing wishlists by allowing you to use Facebook to post your wishlist.
Some ecommerce Web sites, like PacSun, have you create a wishlist account. This means that you have a separate account for your wishlist, in addition to the account you set up with the Web site.
Here are some more ecommerce wishlists. Which do you think allow the best online shopping and customer usability?
Posted by Miranda | March 4, 2008 | 10 Comments
